The year is 2350. In the wake of humanity’s collapse, Earth’s animals flock to a brand new continent of their own. Now is your chance to join them in the opportunity of a lifetime - to build this paradise from scratch.
Petropolis Metaverse
"Petropolis" is a Metaverse concept that I brought to life with the creative folks at Team MicroPets. As their Metaverse Creative Director, my idea was a ground-up build, complete with detailed character profiles, sprawling narratives, immersive world design, and intuitive gameplay mechanics. Central to the concept was the innovative use of Blockchain technology, with MicroPets' own $PETS token powering a play-to-earn & build-to-earn metaverse.
Alongside co-authoring a comprehensive litepaper and a detailed game design document, I rallied a skilled team of 3D artists boasting pedigrees from Bungie and PlayStation. With a hefty budget from MicroPets, I took the reins to write, direct, and produce the captivating trailer showcased above, in collaboration with the talented folks at the award-winning Engine House UK animation studio. The project took off, going viral with the Metaverse community, and my blueprint for the Metaverse contributed to a surge across the board — 50,000 NFTs flew off the virtual shelves, the market cap soared from $550k to $220 million, and the holder count rocketed to nearly 70,000.
Commercial Design Process
With MicroPets aiming to announce their commercial at Whale Coin Talk, the pressure was on to build a compelling video in only six weeks.
Engine House UK has an article that discusses the process, which involved countless hours, sleepless nights, and a boatload of coffee. I can not overstate the incredible work of Natasha and her team.
We launched NFTs to Space!
I led the next campaign focused on promoting the launch of our NFTs into space aboard a Falcon X rocket. This unconventional endeavor was no joke.
I took charge of writing, editing, and voicing the promotional trailer, which played a significant role in driving a remarkable sell-out of our NFTs.